The Lynch Pin: Pricing Strategy for More Profitable Garment Decoration

In garment decoration, profitability is not only shaped by print quality, production speed, or machine efficiency. For many screen printers, embroiderers, DTG/DTF decorators, and promotional apparel suppliers, the real difference often comes down to smart pricing strategy.

In the December 2025 issue of Images Magazine, John Lynch, founder and CEO of Lynka, shares one of the most important lessons for building a stronger decoration business: price intelligently, understand your margins, and stop treating every client and service the same.

In “The Lynch Pin: A masterclass for garment decorators”, John explains why decorators should look beyond production costs and consider client behaviour, service complexity, turnaround expectations, add-ons, and the true value delivered.

The article offers practical business insight for apparel decorators, promotional product suppliers, contract printers, embroidery companies, and branded apparel businesses that want to protect margins, improve profitability, and create a healthier commercial model.

Below you can read the full article as published in Images Magazine.