The Lynch pin: A masterclass for garment decorators

Originally published in Images Magazine, this piece by John Lynch, CEO of Lynka, takes a frank look at something many garment decorators and promotional apparel businesses struggle with: when (and whether) to build a sales team.

Because let’s be honest — growing sales in our industry isn’t just about hiring more people with phones and targets. It’s about process, structure, and understanding what really drives growth.

If you’ve ever wondered whether your business needs full-time sales reps, or if there are smarter ways to grow through systems, account managers, or digital tools — this article is for you.

Drawing on over 30 years of experience building one of Europe’s leading apparel decoration companies, John shares what works, what doesn’t, and what to focus on before hiring that first salesperson.