GXN Conference 2024: Shaping the Future of the Promotional Products Industry

Lynka had the honor of participating in the recent GXN Conference 2024 in Vienna, an event that brought together some of the most influential leaders in the promotional products and imprinted apparel industries. Our CEO, John Lynch, shared the stage with other industry visionaries in a panel discussing the impact of Artificial Intelligence (AI) on the promotional sector. This discussion delved into the transformative role of AI, exploring its potential to reshape marketing strategies, optimize customer experiences, and improve operational efficiencies across the industry.

Key Highlights from GXN Conference 2024

Held from September 25–27 at Le Méridien in Vienna, the GXN Conference 2024 hosted approximately 120 executives and thought leaders, each eager to exchange ideas, collaborate on innovative strategies, and inspire change. Below are some of the most significant takeaways from the conference:

• Insights on Future-Ready Leadership: Dr. Georgie Lack delivered a thought-provoking keynote, "Unlearning for a Changing Future," which challenged traditional mindsets and emphasized the need for adaptability in an evolving market.
• AI and the Promotional Industry: The AI panel, featuring John Lynch and other experts, provided practical insights on navigating both risks and opportunities as AI technologies become increasingly integral to operations in the promotional sector.
• Focus on Sustainability: Mark Edridge’s keynote on the European Green Deal addressed the growing importance of sustainability. This discussion underscored the industry’s role in reducing environmental impact and aligning with eco-friendly practices.
• Establishment of the GXN Women's Leadership Council: Spearheaded by Jo-an Lantz, the council aims to elevate female leadership within the industry, encouraging diversity, creativity, and a forward-thinking approach to business challenges.
• Global Market Trends: In a panel moderated by Michele Bell, industry experts shared perspectives on trends in key markets, including the United States, examining how global economic shifts may shape the future of promotional products.

_{Evening view over Vienna, the host city for the GXN Conference 2024. Photo by Jacek Dylag on Unsplash.}

 John Lynch's Visionary Leadership at GXN 2024

John Lynch’s presence at the conference not only highlighted Lynka’s leadership in the imprinted apparel industry but also underscored our commitment to leveraging AI and innovation to deliver exceptional service. John’s journey – from founding one of the first expat start-ups in Eastern Europe to becoming a leading figure in the European apparel sector – was a testament to the spirit of innovation that Lynka embodies. During his panel, titled "The Power of AI: Navigating Risks and Opportunities," he offered a comprehensive look at how AI can streamline operations, enhance customer experience, and empower brands to adapt to market changes swiftly.

Shaping Industry Trends Together

The GXN Conference in Vienna fostered an invaluable network of industry professionals, opening up dialogues that will shape the future of promotional products. Leaders such as Marcus Sperber, Anish Varghese, and Arno van Helden provided their unique insights, enriching the collaborative environment that made this event a landmark gathering.

As Lynka looks forward to next year’s GXN Conference in Lisbon, we are excited to continue advancing with industry partners and leading the charge in innovative, responsible, and effective practices.